ERAKE Co., Ltd. (Headquarters: Shinagawa, Tokyo, Representative Director: Masatoshi Kana) hereby announces that it has renewed the logo design of the overseas eSIM app, Trifa, starting today.

・Background of the Logo Change

Trifa provides eSIM communication services for overseas travelers with the concept of "Connecting even overseas with just one app."
With the expansion of services, we have simplified both the symbol and service color to make them more visually recognizable and appealing to a wider audience of all ages.

・From Representative Masatoshi Kana

Trifa was released in the summer of 2021.
At that time, due to the COVID-19 pandemic, traveling abroad was out of the question, and society was wrapped in uncertainty. Looking back, I remember those times well.
In that context, I believed that overseas travel would eventually return, and I wanted to provide a service that everyone could widely use at that time, which is how Trifa was born.
Since then, I am grateful that as overseas travel has gradually returned, awareness of our service has increased, and I am very happy that many people are now using it.
To embody the meaning behind the name Trifa, which combines "Trip" + "Infrastructure," I hope to continue evolving our service so that everyone can travel more comfortably and with peace of mind.

・From Designer Takaya Oota, CEO of kern

Trifa's new brand identity was produced under the theme of "Life + Sparkle" to express the joy and surprises that travel brings.
The new symbol combines an airplane gracefully traveling around the world, the excitement of meeting new experiences during trips, and the initials of Trifa.
In this renewal, we reviewed various brand elements such as the logo, colors, and typography to convey the service's promise to safeguard your travel safety from your home before departure to the airport after your return. (Produced by: kern inc.)

【Brand Theme】

【Brand Identity】

・Company Overview

Company Name: ERAKE Co., Ltd. (Eraik)
Representative: Representative Director Masatoshi Kana
Email: contact@erake.co.jp
Established: November 17, 2020
Location: 6th Floor, 3rd TOC Building, 7-23-1 Nishi Gotanda, Shinagawa-ku, Tokyo, 141-0031
Capital: 100 million yen
URL: https://www.trifa.co/ja