Trifa Inc. (Headquarters: Shinagawa-ku, Tokyo, CEO: Masatoshi Kana) provides the overseas eSIM app "Trifa," which will begin airing its first TV commercial titled "Encounter with the Unknown" featuring actress and singer Mone Kamishiraishi as the brand ambassador starting from July 14, 2025, in the Kanto area.

The overseas eSIM (*1) app provided by Trifa recorded the highest total downloads as of July 2025 (*2) and is widely used by many overseas travelers.

In this first TV commercial airing by Trifa, we have appointed Mone Kamishiraishi as the brand ambassador. She has experienced living overseas during her childhood and currently travels abroad for both work and pleasure.

The main concept is expressed as "A journey that departs from WiFi," promoting light travel without the need to carry rental WiFi. With one app, users can purchase and use an "eSIM" that works in 200 countries and regions worldwide, enabling smooth communication anywhere overseas, conveying the simplicity and convenience of "Trifa."

■ Summary of the New TVCM "Encounter with the Unknown"

■ New TVCM "Encounter with the Unknown" Story

In a resort in South America, Mone Kamishiraishi relaxes on the terrace of a cafe.

Suddenly, a Chupacabra appears right in front of her.

Chupacabra: Yo!

Mone Kamishiraishi: Huh, Chupacabra...? (Surprised Mone Kamishiraishi)

Chupacabra: You can stream it!

Mone Kamishiraishi: Yay! (Takes out her smartphone)

Chupacabra: I’ll stick out my tongue too! Rero rero~~

Mone Kamishiraishi: Oh no, I don’t have WiFi charge... (Takes out the rental WiFi)

Chupacabra: I’m going home.

Mone Kamishiraishi: (Sad expression) "A journey that departs from WiFi."

Launch Trifa

Narration: The overseas eSIM app No.1 "Trifa"

Mone Kamishiraishi + Chupacabra: (Because you can connect to the internet without a rental WiFi) Yay!

■ Shooting Episode

The shooting took place on a set inspired by a tropical resort cafe. It began with scenes of relaxation enjoying a holiday. Mone Kamishiraishi was amazed by the realistic depiction of the co-starring mysterious creature, Chupacabra, while showing seamless acting.

The scenes of surprise upon encountering the Chupacabra and the sad moment when the WiFi runs out were impressive, as she experimented with various expressions and tones, shining in her performance during the filming.

During the key visual shoot, there were quirky setups such as the rental WiFi being stepped on by an Indian elephant, and Mone Kamishiraishi experiencing muscle pain from holding her smartphone and WiFi tightly throughout the trip. The production staff worked together, making detailed adjustments to expressions and hand positions, creating a cheerful atmosphere during the shoot.

■ Mone Kamishiraishi Interview (from behind-the-scenes video)

Please share your thoughts after today’s shoot.

The set was really lovely, and I felt like I was in a tropical country! The Chupacabra's amazing performance left a lasting impression.

What did you think of seeing the Chupacabra?

I felt it was bigger than I expected. The puppet's design was so realistic and sophisticated that it gave a good feeling of encountering a creature I couldn’t quite understand, making acting easier.

Please tell us the scene that stood out to you.

The movement of the Chupacabra felt alive, and I was moved while filming.

What is your recommended travel destination, or where would you like to travel to?

Mexico! I lived there when I was a child, and it’s truly a wonderful country. The food is delicious, the scenery is beautiful, and the people are kind, so I highly recommend it. I really want to go back. I might be able to meet the Chupacabra too (laughs).

Do you prefer to travel lightly or be well-prepared?

I want to travel as lightly as possible!

Have you ever had trouble with internet access while traveling abroad?

I’ve had similar experiences as in the commercial. I forgot to charge the WiFi, and for that whole day, I tried my best to avoid using data.

It was really inconvenient to travel abroad while worrying about the battery charge.

If you could use the internet without limits with Trifa, how would you use it?

I would use it to look up tourist spots and wonderful places, and in places where English is hard to communicate, I would like to use the translation function online. The internet is essential for traveling abroad.

What are your thoughts about not needing WiFi overseas with "Trifa"?

I always think it’s better to travel as lightly as possible, so just by having one less WiFi device, I can enjoy traveling more freely. When I go to stylish shops, I want to bring a small bag, so I felt it would help me enjoy wonderful travels and make overseas trips even more enjoyable.

■ Graphic Advertising Start Date

• Posting Date: July 25, 2025 (scheduled)

• Deployment Location: Airports, surrounding transportation, etc.

■ Cast Profiles

Brand Ambassador Mone Kamishiraishi

Born in 1998 in Kagoshima Prefecture. In 2011, she won the Jury Special Award at the 7th "Toho Cinderella" audition and made her debut in the NHK Taiga drama "Go: The Princesses of the Warring States" in the same year. Her notable works include the films "Maiko has Lady," "Your Name," "All of Dawn," and the dramas "Love Continues Wherever It Goes," the morning drama "Come Come Everybody," and "Dragon in the Court."

In the stage production of "Spirited Away," she played the protagonist, Chihiro, and performed not only domestically but also in London, drawing attention there as well. In addition to acting, she also works as a singer, narrator, and writer.

Tatsuya Gakushuin (CV: Chupacabra)

Born in 1950 in Tokyo. He made his debut in 1956 in the film "Half-Brothers" as the young Nakamura Katsuo. He debuted as an enka singer in 1968. He has appeared in films such as "Shark Skin Man and Peach Hip Girl," "Spirited Away," "Taste of Tea," and "Howl's Moving Castle." In addition to regular appearances in CX dramas such as "Beginner" and "Train Man," he has appeared in various variety shows, displaying a diverse and unique character.
His notable performances include his role as Dr. Dangerous in the 2018 CX drama "Confidence Man JP" and appearances in the 2020 CX drama "Lupin's Daughter 2," actively engaging in various fields as a singer, actor, and voice actor.

■ What is the overseas eSIM app "Trifa"?

The overseas eSIM app "Trifa"

"Trifa" is an overseas eSIM app that allows easy internet access in over 200 countries and regions around the world. It eliminates the hassle of reserving, receiving, and returning rental WiFi or purchasing and swapping local SIM cards, enabling smooth international communication with just one app.

It boasts the highest number of downloads as a domestic eSIM app and has top-class performance in the domestic travel category ranking.

*1. eSIM: A digital SIM (a chip that enables the use of communication lines) built into your smartphone in advance
*2. Domestic download numbers for "travel eSIM apps" (combined iOS & Android figures from May 2024 to April 2025, based on Sensor Tower research) Download counts were calculated by extracting apps in the "travel" category that contain the words "travel" and "eSIM" in either the app name or description

■ About Trifa Inc.