Selected Category: BUSINESS & FINANCE & IMPACT & LOCAL Category
Special Site: https://forbesjapan.com/feat/30under30/2025/

■ About Forbes "30 UNDER 30"

Since 2011, the American magazine "Forbes" has held an award to highlight young talents under 30 who are driving the next generation. It selects 30 individuals under 30 excelling in various fields such as art, technology, education, and media, and is globally recognized as a "gateway to the leaders of the next generation." The Japanese version, "Forbes JAPAN 30 UNDER 30," started in 2018, selecting 30 individuals each in 10 categories who are making innovative challenges in business, art, sports, academia, and more.

■ Profile of CEO Masatoshi Kana

During his student years, he traveled to Vietnam and gained experience as an engineer intern at Sun Asterisk. After returning home, he joined ZEALS as an engineering intern and started full-time in 2019. He is responsible for global team management and business promotion as a product manager and head of overseas development bases. In 2020, he founded Trifa, Inc. The overseas eSIM app "Trifa" was released in 2021. After experiencing rapid growth following the pandemic, it has now become the No.1 overseas eSIM service in Japan in terms of user numbers. Not limited to communications, it aims to seamlessly integrate all aspects of travel, including insurance and payment, while accelerating global expansion.

■ Award Comments from Masatoshi Kana

I am very honored to be selected among the 30 people under 30 who will change the world. As a Japanese startup, I will continue to strive for the evolution of our product and global expansion to realize the "infrastructure for travel" that is used worldwide.

■ What is the overseas eSIM app "Trifa"?

"Trifa" is an overseas eSIM app that allows easy internet access in over 200 countries and regions worldwide. It eliminates the hassle of reserving, picking up, and returning rental WiFi, as well as purchasing and swapping local SIM cards, allowing smooth overseas communication with just one app.

It boasts the No.1 download count among domestic eSIM apps and has top-class achievements in domestic travel category rankings.

※1. eSIM: A digital SIM built into a smartphone in advance (chip that enables the use of communication lines)
※2. Domestic download count of "travel eSIM apps" (May 2024 ~ April 2025; combined values for iOS & Android; Sensor Tower investigation) Download counts were extracted from our company for travel eSIM apps (apps with "travel" or "eSIM" in the app name or description) and calculated.

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■ About Trifa, Inc.